Services like Groupon, Yelp and Living Social take a piece of your business by grabbing your consumers and selling them back to you at a premium. That's no way to do online marketing! In this session we dig into how you can profitably run promotions and make money from your restaurant's presence on the web.
Web, Social Media, Mobile and More for Restaurants...
Your guide to everything digital for your restaurant!
From Twitter to Facebook to iPhones everywhere and the takeover of the mobile web...
A whole generation of customers and in fact, customers across all generations, are using the web, social media and mobile devices to consume & share info about restaurants.
Make sure you're part of the conversation...
Here at RestaurantWebGuy.com we'll keep you plugged into the latest trends via articles multimedia & more.
There's quite a library already on the site with new content posted weekly.
Cheers!
- Jaime
Google's core is search, yet the company offers so much more than that. With a variety of web based services it's possible for restaurants to utilize Google's various tools for a significant amount of their technology needs.
Will tablets like the iPad take over restaurant menu presentations? It's starting to happen as some restaurants on the tech edge have converted. It may in fact be a trend though one can easily argue it's an expensive gambit to outfit almost every table with a tablet. But a wine list? Less units and a natural fit for wine information presentation-could make for a strong case. Here's a number of ways that the iPad and wine make a nice pair.
While the verdict is certainly still out of whether daily deal offers are good or bad for restaurants, I wanted to let you know about the newest big name entrant, Google Offers..
Not only is email marketing cost effective, but it is also flexible to schedule, has the ability to be personalized, and provides restaurants with results they can see and measure. Here are some tactics restaurants can follow to optimize their email marketing strategies in an effort to increase restaurant sales.
Foursquare is a location-based social media marketing tool. People who use Foursquare "check-in" to different places, including restaurants, by using their mobile smart phone. When a person checks in, they get points and the person who visits the restaurant the most will become the "Mayor" until another person snatches the title.
It's not a secret - mobile usage is currently growing exponentially, especially given the rapid sale of mobile smart phones. Along with this has come new marketing and advertising mechanisms for mobile engagement, including mobile coupons, short code marketing and QR codes.
Having social media guidelines for your restaurant is important in today's hyper-connected world. The truth is that inappropriate or unauthorized posts or comments online can get the restaurant in big trouble. Here are some steps to take to create effective social media guidelines for your restaurant.
Numerous restaurants are now utilizing Twitter as a cost-effective way to connect with their restaurant patrons and improve their profits. Twitter allows restaurants to have conversations with their customers via Tweets and re-Tweets, share expertise using forwarded or original content, get immediate feedback, and grow the business. Here are some basic twitter rules to get started.
It's a crowded web out there. Having your restaurant easily found by Internet searchers can directly lead to more traffic at your restaurant. It can make a big difference. Here are a number of SEO tips for restaurants.
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